Jonny Fry

May 13, 2021

3 min read

Transparency: what is all the fuss about?

There is a battle between two of the biggest global corporations in the world regarding transparency, as Apple launches its new software updates iOS 14.5 and iPadOS 14.5. These new updates will ask iPhone and iPad users to opt out of tracking with apps which monitor their behaviour and share that data with third parties. Whilst this is advantageous for users’ privacy (since it prevents other apps from tracking what users are looking at on their phones and ipads) it potentially is not good for Facebook and Google. For years, tech firms have been collecting data about when and what…